---
title: Why the Location of Your Investments Matters | ENWS
description: Optimize your investment returns by strategically choosing the right accounts for your assets to minimize tax liabilities and maximize after-tax wealth.
image: https://en-ws.com/hubfs/retirement.png
---

[Skip to content](https://en-ws.com/insights/why-the-location-of-your-investments-matters#main-content)

[![Ellerbrock-Norris Wealth Strategies logo](https://en-ws.com/hs-fs/hubfs/Ellerbrock-Norris-WealthStrategies%20Logo.png?width=1940&height=320&name=Ellerbrock-Norris-WealthStrategies%20Logo.png)](https://www.ellerbrock-norris-ws.com)

- [Services](https://en-ws.com/#services)
  
  Show submenu for Services 
  
    - [Business Exit Planning](https://en-ws.com/business-exit-planning)
    - [Wealth Management](https://en-ws.com/wealth-management)
    - [Tax Planning](https://en-ws.com/tax-planning)
    - [Charitable Giving](https://en-ws.com/charitable-giving)
    - [Retirement Planning](https://en-ws.com/retirement-planning)
    - [Estate Planning](https://en-ws.com/estate-planning)
- About
  
  Show submenu for About 
  
    - [Meet ENWS](https://en-ws.com/about)
    - [Careers](https://en-ws.com/careers)
- [Client Access](https://en-ws.com/client-access)
- [Insights](https://en-ws.com/insights)

Open main navigation

Close main navigation

- [Services](https://en-ws.com/#services)
  
  Show submenu for Services 
  
    - [Business Exit Planning](https://en-ws.com/business-exit-planning)
    - [Wealth Management](https://en-ws.com/wealth-management)
    - [Tax Planning](https://en-ws.com/tax-planning)
    - [Charitable Giving](https://en-ws.com/charitable-giving)
    - [Retirement Planning](https://en-ws.com/retirement-planning)
    - [Estate Planning](https://en-ws.com/estate-planning)
- About
  
  Show submenu for About 
  
    - [Meet ENWS](https://en-ws.com/about)
    - [Careers](https://en-ws.com/careers)
- [Client Access](https://en-ws.com/client-access)
- [Insights](https://en-ws.com/insights)
- [Contact us](https://en-ws.com/contact)

[Contact us](https://en-ws.com/contact)

 Nov 1, 2024, 1:11:48 PM

# Why the Location of Your Investments Matters

[Patirck Kuster, CFP®, AIF®](https://en-ws.com/insights/author/patrick-kuster)

Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://en-ws.com/insights/why-the-location-of-your-investments-matters) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://en-ws.com/insights/why-the-location-of-your-investments-matters) [Twitter icon](https://twitter.com/intent/tweet?url=https://en-ws.com/insights/why-the-location-of-your-investments-matters) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://en-ws.com/insights/why-the-location-of-your-investments-matters) [envelope icon](mailto:?body=https://en-ws.com/insights/why-the-location-of-your-investments-matters)

![retirement](https://en-ws.com/hs-fs/hubfs/retirement.png?width=1400&height=788&name=retirement.png)

Most investors have a process for deciding which investments to buy in their portfolio—with different objectives for building wealth over time. But once you’ve selected your investment mix, have you considered how the account that holds your investments affects what you ultimately earn?

A potential game changer for your expected returns is the amount of tax you’ll need to pay, which may be annually or when you make withdrawals depending on the account type. The type of account also makes a big difference in the amount of tax owed. Thinking about asset location—or being strategic about which account holds each of your investments—can help investors keep more of their income.

### Leveling the Playing Field Among Accounts

If you have ever received a Form 1099 from the IRS for investment gains or losses, or if you’ve paid income taxes after taking money from your retirement account, you know that Uncle Sam is your investment partner. Just like you, the government wants these accounts to grow because bigger returns generally mean more tax dollars to collect.

From a tax perspective, taxable brokerage accounts, traditional individual retirement accounts (IRAs) and Roth IRAs are not created equal. To level the playing field, it’s important to consider the after-tax expected return of any investment—the amount we keep. Knowing how an investment is taxed within different types of accounts is critical in determining where to own each of your investments.

##### *Non-Qualified Accounts (Taxable)*

\- In taxable accounts, such as a brokerage or joint account, you pay taxes each year you receive dividends and interest payments or when you sell investments for more than you paid for them.

\- Qualified dividends and the capital gains on investments held for at least one year are generally taxed at a preferential rate. This is also known as the capital gains rate, and it is either 0%, 15% or 20% depending on your income bracket.  
‍  
\- Interest income—such as from bonds—and gains from selling investments held for less than one year are taxed at the ordinary income rate, which ranges from 10% to 37% depending on your income level. So, if you don’t plan to hold your investments for very long in a taxable account, you could wind up paying much more in taxes than if you held them for at least one year.

\- The government bears some of the risk of each investment since it receives a portion of the income in taxes (unless your tax rate is 0%).

##### *Traditional IRAs (Tax-Deferred)*

\- Traditional IRAs are tax deferred—there is no immediate tax consequence when you buy or sell investments within the account or when you receive dividends or interest payments.  
‍  
\- Although you have the benefit of only paying income taxes when taking funds out, you do so at ordinary income tax rates.  
‍  
\- A good way to think about your traditional IRA is to imagine it is split into two identically invested accounts: one owned by you and the other by the government (the portion of which would equal your tax rate). You’ll receive all of the income from your portion, but you also take on all the risk. Likewise, the government will receive all of the income from its portion and take on all the risk.

##### *Roth IRAs (Tax-Deferred)*

\- In Roth IRAs, you make contributions with after-tax dollars, and you don’t pay income taxes on any earnings or when taking funds out as long as you meet certain conditions.

\- Therefore, you can expect to receive all of the income from your returns on investments in these accounts. However, this also means you bear all of the risk on the entire balance.

### ‍Deciding Which Accounts Should Own What Is a Game of Prioritization

When making investment decisions, the first step is to decide what type of investments will meet your personal goals—the accounts you already have should not dictate those decisions. Only after deciding on your overall allocation target can you review your existing accounts to determine the optimal location for each of your investments.

When considering location, it’s helpful to view all of your accounts as one household portfolio, rather than separately. Although exchanging investments between accounts may lead to differing returns in one account compared with another, the goal is to create more after-tax wealth overall through tax efficiency.

To make the most of tax treatments, it’s generally favorable for most investors to prioritize tax-inefficient investments in IRAs, either traditional or Roth. As you move these investments to tax-deferred IRAs, you’ll have room in your taxable accounts to take advantage of the preferential rates for tax-efficient investments. Some examples below illustrate how to think about these decisions.

‍

![](https://en-ws.com/hubfs/Imported_Blog_Media/62ffddf66947c35aa22cdce3_AssetLocationOptimization_graphic_2022-2-600x576-1.jpeg)

When deciding whether to place your investments in a taxable account or IRA, it’s also important to give the greatest consideration to those investments with higher expected returns—and therefore generally higher risk. For example, it may seem like simple logic to hold investments with the highest expected returns in a Roth IRA because your income won’t be taxed. However, you aren’t always better off taking all the investment risk.

Additionally, there are some instances when the placement of your investments requires more consideration, such as if you anticipate using any of your traditional IRA funds for future qualified charitable distributions because there could be greater tax advantages in doing so. Ultimately, deciding which account should own which investment will depend on each investor’s circumstances. Working with a financial advisor can help you navigate your specific case and help you set up a plan to maximize your after-tax returns.

If you are not currently working with a financial advisor, we would love to help you reach your financial goals. Visit our [contact us](https://en-ws.com/contact) page and submit an inquiry to get in touch for a short introductory conversation!

[Wealth Management](https://en-ws.com/insights/tag/wealth-management), [Investment Management](https://en-ws.com/insights/tag/investment-management)

## Related posts

[![young woman angered by tax scam](https://en-ws.com/hs-fs/hubfs/Part%20Two%20-%20Everything%20You%20Need%20to%20Know%20About%20Tax%20Fraud.png?height=200&name=Part%20Two%20-%20Everything%20You%20Need%20to%20Know%20About%20Tax%20Fraud.png)](https://en-ws.com/insights/part-two-everything-you-need-to-know-about-tax-fraud)

## [Part Two: Everything You Need to Know About Tax Fraud](https://en-ws.com/insights/part-two-everything-you-need-to-know-about-tax-fraud)

With such a large amount of personal data being exchanged around tax season, this time of year is...

[Read more](https://en-ws.com/insights/part-two-everything-you-need-to-know-about-tax-fraud)

[![young woman finds tax fraud](https://en-ws.com/hs-fs/hubfs/Part%20One-%20Everything%20You%20Need%20to%20Know%20About%20Tax%20Fraud.png?height=200&name=Part%20One-%20Everything%20You%20Need%20to%20Know%20About%20Tax%20Fraud.png)](https://en-ws.com/insights/part-one-everything-you-need-to-know-about-tax-fraud)

## [Part One: Everything You Need to Know About Tax Fraud](https://en-ws.com/insights/part-one-everything-you-need-to-know-about-tax-fraud)

Benjamin Franklin is often credited as saying, “In this world nothing can be said to be certain,...

[Read more](https://en-ws.com/insights/part-one-everything-you-need-to-know-about-tax-fraud)

[![](https://en-ws.com/hs-fs/hubfs/enws-tax%20withingholdings%20.png?height=200&name=enws-tax%20withingholdings%20.png)](https://en-ws.com/insights/tax-season-is-here-are-your-withholdings-on-track)

## [Tax Season is Here: Are Your Withholdings on Track?](https://en-ws.com/insights/tax-season-is-here-are-your-withholdings-on-track)

April 15 might still feel far away, but as the tax filing deadline approaches, you might hear...

[Read more](https://en-ws.com/insights/tax-season-is-here-are-your-withholdings-on-track)

![ENWS\_REV](https://en-ws.com/hs-fs/hubfs/ENWS_REV.png?width=350&height=58&name=ENWS_REV.png "ENWS_REV")

About Us  
[Meet ENWS](https://45966733.hs-sites.com/about)  
[Careers](https://en-ws.com/careers)

Client Resources  
[Insights](https://45966733.hs-sites.com/insights)  
[Client Logins](https://45966733.hs-sites.com/client-access)  
[Disclosures](https://45966733.hs-sites.com/disclosures)

Our Services  
[Business Exit Planning](https://45966733.hs-sites.com/business-exit-planning)   
<https://45966733.hs-sites.com/key-personnel-planning>[Wealth Management](https://45966733.hs-sites.com/wealth-management)  
[Tax Planning](https://45966733.hs-sites.com/tax-planning)[Charitable Giving](https://45966733.hs-sites.com/charitable-giving)  
[Retirement Planning](https://45966733.hs-sites.com/retirement-planning)  
[Estate Planning](https://45966733.hs-sites.com/estate-planning)

[Contact Us](https://en-ws.com/contact)

[facebook-f icon](https://www.facebook.com/ENWealthStrategies/) [linkedin-in icon](https://www.linkedin.com/company/ellerbrock-norris-wealth-strategies) [youtube icon](https://www.youtube.com/@ellerbrock-norriswealthstr2126?app=desktop)

Copyright © 2025, Ellerbrock-Norris Wealth Strategies

Ellerbrock-Norris Wealth Strategies, 4331 N 156th St., Omaha, NE 68116

Ellerbrock-Norris Wealth Strategies LLC is an investment adviser principally registered in Nebraska, and registered or exempt from registration in other states as applicable. Nothing presented on or through this page is intended to be personalized investment, tax, legal, accounting, or any other professional advice. To the extent this page includes content related to investment, tax, legal, or accounting matters, such content is expressly for general information purposes and should not be relied upon for any decision-making. Investment, tax, legal, accounting and other professional advice is specific to each individual and entity, and you should consult with a professional advisor to receive such personalized advice.

Nothing contained on this page should be construed as an offer to sell, a solicitation of an offer to buy, or a recommendation of any security or other financial product or investment strategy. To the extent any security or other financial product or investment strategy is referenced or discussed on this page, you should understand that past performance is no guarantee of future returns and that investing in any security or other financial product or investment strategy can result in the partial or complete loss of principal. Investing involves risk that you as an investor should be prepared to bear.

Additional information about Ellerbrock-Norris Wealth Strategies LLC and our advisors is also available online at [www.adviserinfo.sec.gov](https://adviserinfo.sec.gov/firm/summary/295099). 

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Patirck Kuster, CFP®, AIF®",
    "url" : "https://en-ws.com/insights/author/patrick-kuster"
  },
  "dateModified" : "2024-11-21T19:53:10.213Z",
  "datePublished" : "2024-11-01T18:11:48.000Z",
  "headline" : "Why the Location of Your Investments Matters | ENWS",
  "image" : [ "https://en-ws.com/hubfs/retirement.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://en-ws.com/insights/why-the-location-of-your-investments-matters",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://en-ws.com/hubfs/Ellerbrock-Norris-WealthStrategies%20Logo.png"
    },
    "name" : "Ellerbrock-Norris Wealth Strategies"
  }
}
```